Rowdy Magazine

The University of Florida was missing a platform that spoke to the underground community of student artists and activists.

 

How could we build a community that empowered and highlighted Gen Z voices in an innovative way?

OVERVIEW
MY ROLE

Founder & Creative Director

TIMELINE

2 years

 
 
OUR STORY
A tribe of kindred-spirits who inspired and brain-stormed wild ideas to expand our community every day.

In August 2018, there were no opportunities for student interested in fashion at the University of Florida. And worse, as a design student I noticed no publications on campus prioritizing design. So.... I launched UF’s first student-run, fashion-focused print publication Rowdy Magazine.

The publication began as a way to encourage my peers into expressing their truest, most wild selves through a publication that, itself felt disruptive. Rowdy was created to fill a gap in the UF community; serving as a publication that connected its student body to arts, culture and activism.

After pitching students in 30+ classes at UF to join me, we quickly became a tribe of kindred-spirits who inspired and brain-stormed wild ideas to expand our community every day.

Rowdy Magazine quickly became a leading publication for UF students focused on celebrating diversity and inspiring collective change.

Over the past 2 years, Rowdy has built a niche community through events and innovative publications at the university level. 

Our publications have since grown larger along with our spaces we create and the people we reach. We are a mighty 30-person team with diverse students of all majors dedicated to championing global change starting at the University of Florida.

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MY ROLE
Blind leading the blind. 
  • Led a team of 3-6 graphic design students for every issue. Created corresponding style guides dedicated to each issues themes. Designed a 100 page book with around 15 articles.
     

  • Every article in the print publication is accompanied by a carefully curated playlist with custom cover art. Each set of songs are selected to expand on the tone and message. Check out our playlists here.
     

  • Worked with local printers in meeting all typical print production standards. Learned the fundamentals of bookmaking from binding, page organization and paper weights.

 
EVENTS
Dress Rowdy. Fuck It.

For the launch of our first issue, Rowdy wanted to create an immersive, interactive experience — a female-led "Art Basel" of sorts in honor of women's history month.

By pairing up with 8 female student artists and  female-owned businesses, we were able to spotlight those in our community empowering our own female-based audience.

Our event dress-code has since become a staple of our identity, "Dress Rowdy, Fuck It."

DISTRIBUTION

An unconventional approach to tabling on a college campus resulted in a handbuilt (by me!), pop-up newsstand that travels around the main campus to varying high traffic locations. The team works the newstand in custom hand-made uniforms to establish one-on-one communication with our community. Our team is known for being extremely creative and eccentric. To expand on the theme of the issue each member was given the chance to spray paint and customize their own jumpsuit to wear for distribution.

Not your ordinary college "tabling"
 
BUILDING COMMUNITY
Collaborating with other purpose-driven organizations.

We have collaborated with a number of student groups in hopes of empowering our local community in social justice. In the past we have collaborated with:

  • Climate Action Gator- talking on IG Live about indigenous voices in the climate debate

  • Redefined Goods, a giveaway for a student business focused on totes recycled from thrifted clothing

  • NAACP  Gator Chapter, 4/20 conversation about decriminalization

  • Women's Student Association @ UF, pop-up event for Women's History Month

  • Donated 15% of all proceeds to One Fair Wage Fund after COVID-19

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PRODUCTION
Conceptualizing + coordinating photo shoots
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FUNDRAISING
Earning funding from local businesses.

When building Rowdy from the ground up, our primary difficulty was earning the overhead costs to print the books. Our initial financial goal was to work with small local businesses that deserved more recognition in the student community. In exchange for an advertisement in our book, businesses would pay a small fee to support our organization. Working alongside my business team we strategically interacted with over 200 businesses, sharing information and building our community. Since our founding, we have worked with over 25 businesses and earned over $10,000 in funding.

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CAMPAIGNS
Think: Funky, Pink, Progressive.
REFLECTIONS
Being a good leader means being a mindful comrade.