DIZZEY
OVERVIEW

Consumers have a lot of political power–not just at the voting booth, but in the checkout line.

How might we support small, sustainable businesses through increasing informed purchase decisions?
 

MY ROLE

Solo designer

TIMELINE

1 month

 
 
PROBLEM
Consumers have a lot of political power–not just at the voting booth, but in the checkout line.

When you spend money at a local business, a significant amount returns to the local community. This income helps to foster economic growth and local development, benefitting everybody in your community. Big box stores cost local communities $12 million per year in sales.  Local businesses donate more per sales dollar to local nonprofits, events and teams compared to national chains. Further, there is an extremely close correlation between big box corporation and low wages.

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SOLUTION
LADIDIIII

When you spend money at a local business, a significant amount returns to the local community. This income helps to foster economic growth and local development, benefitting everybody in your community. Big box stores cost local communities $12 million per year in sales.  Local businesses donate more per sales dollar to local nonprofits, events and teams compared to national chains. Further, there is an extremely close correlation between big box corporation and low wages.

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RESEARCH
Limited time, money, and efficacy.
  • Small business owners may feel that they don’t have the money or resources to put into sustainability and energy efficiency practices.

  • Small business owners have limited time to invest in sustainability.

  • Owners of SMBs may not see the value in sustainability and energy efficiency.

  • Small businesses may be interested in increasing their sustainability and energy efficiency, but they may be unsure of how to begin. It can feel overwhelming and seem like there are many barriers to entry.

DESIGN QUESTIONS

1. How might we help consumers make informed purchase decisions?

  • Storefront Identifiers

  • Community Workshops

2. How might we open communication between businesses and consumers?

  • Survey Boxes

  • Review Platform

3. How might we help businesses make more sustainable decisions in their day to day operations?

  • Community Workshops
     

What are our problem areas?
 
USER PERSONAS
Building a holistic system that serves both ends.
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SURVEY BOXES
Direct communication between businesses and their customers

The survey boxes are meant to minimize the barrier between customer and businesses. These often leave business owners worried and unaware if big sustainable transitions will negatively impact theIr business. The phrase “share your two cents” allows the customer to be a participant in the business decisions. Further, the box can serve as a donation jar for the business itself or a charity of choice. 

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MOBILE APP
Making it easy for consumers to identify sustainable businesses.

The coping strategies that work for someone else might not work for you. Going for a walk might help your partner calm down. But you might find going for a walk when you’re angry causes you to think more about why you’re mad—and it fuels your angry feelings. Knowing what strategies work for *you* are essential in learning to cope and grow with difficult situations.

 

We needed to create a product that learned about our users strengths and preferences quickly. Our solution requires users to share their Myers Briggs personality type with us during onboarding, which is later used to filter out which strategies will work best for each individuals traits.

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STOREFRONT IDENTIFIERS
Making it easy for consumers to identify sustainable businesses.

The coping strategies that work for someone else might not work for you. Going for a walk might help your partner calm down. But you might find going for a walk when you’re angry causes you to think more about why you’re mad—and it fuels your angry feelings. Knowing what strategies work for *you* are essential in learning to cope and grow with difficult situations.

 

We needed to create a product that learned about our users strengths and preferences quickly. Our solution requires users to share their Myers Briggs personality type with us during onboarding, which is later used to filter out which strategies will work best for each individuals traits.

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REFLECTIONS
Oh... so THIS is how important co-creation is....

Involve the user in the process. Bring in the users for regular feedback sessions, but also create alongside with the users. If I could go back, I would have hosted a preliminary workshop with business owners to understand how they react to learning about sustainability and go past the initial point of becoming sustainable. How can we get them to *stay* sustainable? Also, what are some immediate benefits of supporting small?

Analog items such as the survey boxes can feel like an intrusion rather than a compliment to the current service offerings. An amazing benefit to digital design is that it has a more subtle adoption (environmentally speaking)! I would love to add a twist to the survey boxes and maybe switch it toward a POS extension. It's easier on the customer and the business owner. Also, when testing some said they would be more inclined to participate if advertised the money was being donated on the boxes.